Merit Functional Foods
Wismettac Asian Foods
Teja Food Group
Sierra Meats & Seafood
To create and sell plant-based alternatives to Wagyu beef, that is developed using a suite of texture to compete against the best beef brands in the world; and to market the products under the "Waygu" brand and expand it into mainstream food service.
The partnership leveraged Wamame’s current first-to-market status for a wagyu beef alternative by creating two additional product lines, with the support of the consortium partners, across 33 Stock Keeping Units that capitalized on Waygu’s recent global attention and profile. Wamame partnered with Teja Foods and Sierra Meats to complete market testing and develop sales channels for the products developed in the project.
Two Japanese-based multinational food companies are anchoring the sales efforts with Wismettac Asian Foods developing a co-branded Waygu-Shirakiku (Wismettac’s house brand) and Azuma Foods supporting the sales of Wamame's branded Waygu products internationally.
Results and Impact
Product partnership at the 2022 TED Conference in Vancouver, with Waygu being served to speakers Elon Musk, Bill Gates and Al Gore
- Product listings with hotel chains such as, Fairmont, Sheraton, JW Marriott and Shangri-La Asia Group
- Wagyu served in 7-Eleven Canada locations nationwide in its ready-to-serve Southwestern Plant-Based Steak Wrap and Mexican Plant-Based Steak Wrap
- The consortium developed of Japanese-inspired products using a combination of raw Canadian materials and Canadian research, and developed products for sale through two of Japan’s leading food companies
- Rapid expansion into a proven but niche market for Japanese-style plant-based products - establishing Canadian-based Wamame’s Waygu brand as a dominant global player
Nov 08, 2021New collaboration to develop high-quality meat alternativesProtein Industries Canada announced a co-investment into a project that will…
Oct 11, 2022From start-up to international player: Wamame Foods taking Canadian plant-based meat alternatives to the global marketWamame Foods is a relatively new player in Canada’s plant-based food and…
Dec 08, 2022Wamame Foods welcomes new partners to plant-based consortiumWamame Foods is excited to welcome two new consortium partners: Teja Foods and…