Turning an idea into a project
The global demand for protein is growing and changing, creating an increasing need for healthy, sustainable options. With Canada’s long track record of high-quality crops and reputation for safe food practices, we’re in a prime position to provide the world with a steady supply of innovative plant-based products. Based on current predictions, it’s anticipated this could lead to a $25 billion global market share for Canada.
Achieving this potential requires a collaborative approach. Protein Industries Canada, under our newly allotted $150 million funding from the Government of Canada, is helping foster this collaboration through our second round of technology programs to develop new ingredients, put new products on grocery store shelves and strengthen Canada’s plant-based ecosystem.
Projects may be either solicited or unsolicited. There may be instances when Protein Industries Canada issues a specific call for projects to fill an identified gap; however, companies across the country are encouraged to put forth projects that are aligned with and contribute to the objectives of advancing Canada’s plant-based food and ingredients ecosystem.
While many of the base elements that make up Protein Industries Canada’s projects have stayed the same—such as the need for collaboration, a co-investment model, a focus on plant protein and a full value chain approach—there are also a number of important changes potential project partners should be aware of.
- We’ve moved away from our Create, Grow, Make and Sell pillars to focus instead on Genetics, Crops, Ingredients and Products, as outlined in the Priority Areas section below.
- Protein Industries Canada’s total co-investment into a project has been lowered from 50 per cent of a project’s costs to 45 per cent.
- A greater emphasis will be placed on a project’s milestones in the areas of sustainability and economic reconciliation.
- A greater focus will be placed on projects that aim to reach product commercialization within their allotted timeframe.
As we move into our second round of funding, our technology projects will have a continued focus on Canada’s plant-based value chain. However, we will be placing an increased emphasis on ingredient processing, as well as commercialization at every point in the value chain. Our four areas of focus for technology projects are as follows:
Germplasm development with an aim to improve processing efficiency, quality, sensory characteristics and the development of novel ingredients.
Technologies to measure and improve on-farm sustainability and information flow along the value chain.
The development, scaling and optimization of plant-based ingredients.
The conversion of Canadian-made ingredients and co-products into consumption-ready goods.
Investing in sustainable technology
Consortiums of three or more companies can take part in Protein Industries Canada’s technology program. Projects under this program must have a clear connection to plant protein, while falling under one of the pillars outlined above. Additionally, technology projects are expected to show advancements in environmental sustainability and efforts toward economic reconciliation.
The project application process is made up of two parts:
- The Expression of Interest (EOI)
- Full Project Proposal
Please read through the Program Guide before beginning the project process. This outlines the program structure and eligibility requirements.
Protein Industries Canada will co-invest in collaborative consortia that leverages strengths, addresses gaps, and incents innovation across the plant-based food, feed and ingredients value chain. All projects are expected to engage diverse and inclusive teams with meaningful participation of women, Indigenous Peoples and/or other under-represented groups.
Protein Industries Canada’s contribution, both in magnitude and in proportion, to an approved project will be determined by how, and the extent to which, project outcomes are aligned with our program areas and the Global Innovation Cluster objectives, and the potential for transformation. These program areas and objectives can be found in the Program Guide.
Further information about project eligibility—including consortium details, administration fee information, initiative alignment and applicable sanctions—is available in the Program Guide.
The Project Selection Committee
The Project Selection Committee evaluates and makes the final decision regarding co-investment into a project. The committee may approve the project, decline the project, table the project for further information, or approve only a portion or specific aspect of the project.
Members of Protein Industries Canada’s Project Selection Committee have experience related to Protein Industries Canada’s Investment Thesis and expertise relevant to the technical areas for which Protein Industries Canada co-investments are available. Protein Industries Canada tasks the Project Selection Committee with reviewing Application Packages and selecting projects appropriate for co-investment.
At no time prior to, during, or following a project evaluation, may a member of a consortium attempt to influence or have a conversation about their project with any member of the Project Selection Committee. Doing so may result in the project being disqualified. All members are expected to comply with the Code of Member Conduct and the Project Selection Committee-Applicant Interaction Policy.
Laurie is a seasoned financial executive with over 25 years of experience in the private sector as well as with Saskatchewan Crown Corporations. She has held senior financial positions in a variety of industries within the core areas of finance and investment management, most recently as CEO managing a farmland portfolio on behalf of the CPP Investment Board. She has over 15 years board experience, currently serving as the Audit Committee Chair of ISC, the AVAC Group, and the Saskatchewan Roughrider Foundation, as well as serves on the Audit & Investment Committees of Peace Hills Insurance. She holds a Bachelor of Commerce degree from the University of Saskatchewan and has her CPA, CA and ICD.D designations.
Senior Operations Executive and Director with over 35 years of experience in the food industry/agribusiness, Mark has extensive experience in strategic/operational planning, project development, approval and execution. He has served on a number of industry boards. Since 2017, he has been providing strategic advice, operational management expertise and engineering support to the food industry and agribusiness organizations looking to grow and achieve operational excellence.
Dr. Bob Tyler
Bob has been engaged in teaching, research and extension related to crop quality and utilization and food processing and product development for more than 40 years, mainly with the College of Agriculture and Bioresources at the University of Saskatchewan, and in the early years at the National Research Council of Canada in Saskatoon.
Alternate independent industry experts
Experienced commodity marketing and supply chain management professional who adds add-value to companies, organizations, and associations. Woody thrives on developing innovative solutions to business/industry challenges and is a strategic thinker with a passion for team building and success.
Experience includes Director of Oilseed Processing and Director of Supply Chain for Bunge Canada.
Woody has served on several industry boards including the Winnipeg Commodity Exchange, Canola Council of Canada, Canadian Oilseed Processors Association, Animal Nutrition Association of Canada, and the Freight Management Association of Canada.
Dr. Linda Malcolmson
Food Industry Consultant bringing 20 years of diverse industry experience and 30 plus years of research and development expertise. Former Director of Special Crops, Oilseeds and Pulses at the Canadian International Grains Institute and former professor in Foods and Nutrition at the University of Manitoba.
How to apply
Once you have reviewed the Program Guide, fill out the form below and we’ll be in touch to discuss your project. We will work in-step with consortia through the project application process. This includes helping you understand if your project is eligible, identifying other potential partners you may want to work with, supporting development of the EOI, working through IP, data and commercialization strategies, and more.