Protein Industries Canada is providing half of the investment into the project, with Merit Functional Foods, TWC Nutrition, Daiya Foods and Grand River Foods together investing the remaining half for a total project investment of $7.9 million.
This project will use Merit Functional Foods’ pea, canola and blended pea-canola protein ingredients in new plant-based products. This could include alternative meat products, alternative dairy products and other beverages, developed by TWC Nutrition, Daiya Foods and Grand River Foods.
“The collaboration involved in this partnership will allow us to bring new plant-based innovations to our Kaizen Naturals brand of nutritional supplements that surpass the evolving consumer expectations for health products in Canada and around the world.”- TWC Nutrition Vice President of Marketing and E-Commerce Jason Travis
The project’s scaling up of Merit Functional Foods’ ingredient development represents a significant step forward not only in Canada’s intellectual property potential, but also the country’s ability to utilize its diverse crop selection in new ways that prioritize consumer health and taste.
Utilizing two widely grown Canadian crops in the project also presents significant opportunity for Canadian farmers, providing them with new options for marketing their commodities. Sourcing these ingredients domestically represents a new opportunity for Daiya Foods, TWC Nutrition and Grand River Foods, who will also be able to use them to expand both their Canadian and international markets.