Make It Here
Canada doesn’t just need to grow food – we need to make it here.
Global instability, rising protectionism and fragile supply chains have changed the rules. In today’s world, resilience is made at home – and so is food.
Canada has the scale, the expertise and the raw materials. The opportunity is clear and the time to act is now.
Building a Stronger Food Future, Right Here at Home
Canada has the talent, the resources, and the ambition to build one of the most secure and resilient food systems in the world. Canada has an opportunity to grow more of what we eat and create more value from what we grow — right here at home.
By strengthening every step of the supply chain, from farm to plate we can ensure Canadians have a reliable, high‑quality food system they can trust. And as we build that strength at home, we’re also reinforcing Canada’s role as a dependable partner in global food security.
Make it Here is about unlocking Canada’s full potential. It’s about supporting farmers, processors, and innovators; creating new opportunities for businesses; and driving economic growth in communities across the country. When we invest in Canadian production and processing, we’re investing in a stronger future for everyone.
Together, we can build a food system that feeds Canadians confidently — and helps create a more stable, secure world.
A National Call to Build at Home
Make It Here is a national campaign calling on government to turn Canada’s agricultural abundance into value-added leadership.
It is about:
- Building essential industries at home
- Strengthening domestic supply chains
- Owning more of the value chain
- Reinforcing Canada as a production economy as well as a trading nation
Value-added agriculture is more than an economic opportunity – it is a national imperative.
Food sovereignty, our ability to produce, process, and supply food on our own terms, is a critical economic asset in an increasingly volatile global environment.
Canada has the resources and capabilities to be a true food and nutrition superpower.
Why It Matters: Jobs. Resilience. Competitiveness.
Strengthening the value chain at home improves our food sovereignty, creates new markets for Canadian products, opens opportunities for processors, and enables Canadian innovation to compete globally.
Increasing domestic processing positions Canadian companies to compete globally, while reinforcing domestic supply chains and economic resilience.
A real life example in Canada today
One tonne of peas sold as a raw crop has one value. That same tonne – when even a portion is processed into protein, starch, and fibre – generates ten times the economic value.
Same crop. Same farmers. Same harvest. But dramatically more value, more jobs, and more economic impact, simply because the processing happens here.
How It Works: Field → Processing → Products → Canada & the World
By commercializing the full value of every seed – its protein, oil, fibre, and starch – we strengthen our supply chains, expand markets, and build prosperity at home.
Processing changes everything.
Join us
Canada grows world-class crops. The question is what we do with them. Together, we can turn agricultural abundance into value-added leadership.
The Full Vision: The Road to $25 Billion
By Making It Here and growing our domestic food system, Canada will unlock $25 billion in GDP and thousands of jobs.
This is Canada’s opportunity to act with vision and ambition – securing our place as a food and nutrition superpower, feeding ourselves, supporting our allies, and building prosperity at home.
Join the national dialogue
Attend one of our sessions in a province near you, starting in the Prairies:
- Saskatoon | March 3
- Calgary | March 18
- Winnipeg | March 27
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Feb 13, 2026Make it Here: Seizing Canada’s Food Production Opportunity - SaskatoonJoin Protein Industries Canada in Saskatoon on March 3 as we launch a national…Continue Reading -
Feb 13, 2026Make it Here: Seizing Canada’s Food Production Opportunity - CalgaryJoin Protein Industries Canada in Calgary on March 18 as we launch a national…Continue Reading -
Feb 13, 2026Make it Here: Seizing Canada’s Food Production Opportunity - WinnipegJoin Protein Industries Canada in Winnipeg on March 27 as we launch a national…Continue Reading