Vision: Canada is a global leader in plant protein
Mission: Invest collaboratively to accelerate innovation and the competitiveness of the Canadian plant protein sector
What We Do
Protein Industries Canada (PIC) is an industry-led, not-for-profit organization created to position Canada as a global source of high-quality plant protein and plant-based co-products. We are one of Canada’s five innovation Superclusters.
PIC will work with private sector industry partners to create co-investment projects that have the potential to transform the agriculture and food production sector, allowing Canada to secure our position as a global leader in the production of plant-based products and co-products.
The goal of the Supercluster is to challenge Canadian businesses to collaborate with other businesses, and post-secondary and research institutions to create projects that have the potential to transform the food processing sector in Canada, creating jobs and stimulating local economies.
PIC will work with companies to gain pathways to customers, markets and partnerships that they could not access on their own, thereby providing them with the opportunity to leverage their expertise and innovations with that of large and multinational enterprises, public sector organizations and academia.
Canada has an advantage in the fact that we produce unique, high-protein crops, specifically canola and pulses and we can quickly adapt and scale new high protein crops. Our sustained advantage comes when we have continued access to the global market with products that come from these crops.
Western Canada is already known as an agricultural powerhouse. With more than 28 million hectares of arable land, accounting for more than 85 per cent of Canada’s production base – Western Canada knows how to grow food and feed. And the demand for food is increasing.